Our Story

Australian owned and operated for over 40 years

Vision

We aspire to create a business where our customers feel empowered, suppliers are committed and employees work in harmony.

Superior quality at affordable prices

Mission

At CHERRYLANE, we believe that great design, should - and can be - available to anyone and everyone. Our mission is to provide beautiful and quality clothing at affordable prices, so that you can look good - and feel good.

Check out our collection online and in-store

Positioning

CHERRYLANE is for those that care about how they dress, who want quality and stylish clothing that doesn't break the bank. For over 40 years, CHERRYLANE has been manufacturing and sourcing the latest styles and accessories, stocked in over 300 outlets across Australia and New Zealand. CHERRYLANE differs from other brands in that we are a small, independent company who are dedicated to customer service and quality apparel. Our continued success during major industry and economic changes is a testament to our vision and core values.